Wikipedia defines brand as “A brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
What’s your brand? Melrose basketball historically featured tough man-to-man (individual assignment) defense, a robust transition game, and mental toughness.
When we talk about brand, we mean both your team and your individual brand. It encompasses Jason Selk’s “identity statement” and his “performance statement.” Your brand is central to your play, but also to the development of so-called “brand loyalty.” You must earn your customer’s support and loyalty.
And how you play emerges as the synthesis of your athleticism, skill, psychology, emotion, and spiritual (team) inputs.
In a sales situation, your brand could have associated colors (Celtic green), slogans (Why Not? was a Baltimore Orioles slogan and song), mascot (Phillie Phanatic), logo (Patriots’ Flying Elvis), and so on.
It’s never too soon to establish your brand.